01 We create the IP Original characters, series concepts and product stories come from the Lucky Emma side.
For overseas agents, distributors and retail operators
Original collectible toy IP, manufactured for overseas channels.
Lucky Emma designs the character IP, develops blind boxes and plush collectibles, manufactures at scale, and supplies agents, distributors, retail chains, toy stores, gift shops and new collectible store operators.
01 We create the IP 
02 We make the products Blind boxes, plush collectibles and gift-ready programs are backed by manufacturing capacity.
03 You sell locally Agents, distributors, chains and store operators source from us for their own markets.
Direct from the IP owner and factory
We design the characters, make the toys and supply overseas channels.
Lucky Emma is built as an IP design and manufacturing business, not a reseller catalog. The team covers character design, product development, production, licensing and channel support, so distributors and retailers can source a real product line from the source.
Pricing, MOQ, current capacity, stock and delivery windows are confirmed during RFQ review.
Global sales milestone referenced in prior brand materials.
Scale for collectible toys, plush, BJD and related formats.
Up to 100,000 units per product for planned programs.
Market follow-up can account for destination requirements.
Retail footprint referenced in published expo coverage.
IP owner + manufacturer
Original IP, product development, production and licensing sit in one supply story.
Channel-first teams
Design studio, factory, e-commerce, channel operations and brand teams support launch planning.
Wholesale partner focus
Built for distributors, chains, specialty toy stores, gift shops and local operators.
Channel-ready brand evidence
A proven original IP and manufacturing company behind the catalog.
The company is positioned as a cultural and creative industry-chain business committed to China's original IP.
Brand materials reference global physical-store and channel coverage above ten thousand.
The 2021-2022 milestone references annual sales above 12 million units and multiple toy-industry awards.
Products and market activity reach Southeast Asia, Europe, Australia, North America and other regions.
Dongguan Industrial Park plus branches in Beijing, Suzhou and Xiamen support the company ecosystem.
High-interest product lines stay visible as buyer entry points.
The brand-owned character world remains central to the B2B story.
Construction-play products are kept as a separate wholesale category.
The news entry is rebuilt into buyer-focused blog and SEO/GEO content.
Multiple IP worlds remain available for buyers to screen.
Emma-specific building-block products stay connected to the product tree.
The new catalog and showroom use original product photography for product display.
Retail channel references remain visible as brand proof.
Original product tree
Lucky Emma product series matrix
Emma blind boxes, Secret Forest, building blocks, peripherals, home supplies, ornaments and multiple character IPs can be screened from one B2B catalog before price, MOQ and timing are confirmed.
63 source series
Emma Blind box
Main blind-box catalog covering Emma character-led seasonal, lifestyle and collectible lines.
43 source series
Emma Secret Forest Blind Box
Core Secret Forest world for repeatable character collections and themed retail shelves.
37 source series
Peripheral Products
Badges, magnets, keychains, phone accessories, puzzles and other add-on retail lanes.
16 source series
Ornaments
Display-ready character pieces for shelves, desks, gift shops and collectible corners.
12 source series
Home supplies
Useful daily items with Emma styling for wider lifestyle retail assortment.
12 source series
Toy
Toy-format SKUs beyond blind boxes for buyers planning broader shelf stories.
07 source series
Building Blocks
Construction-play and display products for toy stores and family retail channels.
07 source series
Big baby
Larger character items for display impact and gift-driven retail positioning.
05 source series
MISYA
Magic academy, dreaming, idol and residence series for collectible toy channels.
05 source series
Transportation
Vehicle and movement-themed products that broaden visual variety in the catalog.
02 source series
Alice Fairytale Series Blind
Fairytale-led giftable blind-box lines for lifestyle, toy and gift retail.
02 source series
Aroma Blind Box
Scented plush and aroma-format collectibles for impulse gift shelves.
02 source series
FANCY Series
Designer-toy style figures for buyers seeking art-toy shelf presence.
01 source series
Baobao's
A smaller character world that adds variety beyond the Emma hero line.
01 source series
BJD
BJD doll format for collectors and specialty toy stores.
01 source series
JOVA
Character blind-box line for buyers testing multiple original IP worlds.
01 source series
Killa
Secondary character world for differentiated collectible assortment.
01 source series
MANA
Fairytale-inspired character line for story-led gift shelves.
01 source series
MIO cat
Cat-themed original IP line for cute and giftable collectible assortments.
01 source series
ZURA Tarot World Series
Tarot-inspired character world for buyers seeking a distinct visual theme.
Channel references
Retail channel references
Featured wholesale programs
Popular SKU preview
Blog
Buying guides for agents, distributors and store operators
Practical notes on MOQ, samples, retail display, compliance, localization and launch planning before you request wholesale terms.
Read buying guides
Blind box wholesale Blind box wholesale RFQ checklist for serious buyers
Use one RFQ to capture market, channel, quantity, sample needs and launch timing before asking for a quote.
Plush blind box wholesale Plush blind box wholesale merchandising notes for buyers
Plush blind box programs need clearer shelf rhythm, texture cues and display logic than hard figure programs.
MOQ planning MOQ and carton planning for toy buyers
MOQ gets useful only when it is tied to cartons, cases, sell-in timing and the destination market.
Samples Sample request policy for wholesale toy programs
Samples should be requested with a purpose, not as a generic early ask detached from the launch plan.
Market-ready
Who should contact Lucky Emma
If you already sell toys, gifts, pop-culture goods or lifestyle merchandise in your local market, this B2B site is the fast route to screen Lucky Emma product lines, understand catalog depth and send a qualified RFQ to our sales team.
01 For distributors and agents
Discuss territory, channel plan, launch quantity, product line selection and follow-up terms directly with the brand-side supply team.
02 For retail chains and stores
Screen blind box, plush and giftable series with real product images before requesting price, MOQ, samples and delivery windows.
03 For new store operators
Build a first assortment around proven character worlds instead of sourcing unrelated one-off items from mixed catalogs.
Buyer selection board
Start with popular wholesale programs, then open the full SKU catalog.
A quick screening board for agents, distributors and store buyers who need product formats, gallery depth and RFQ links before talking terms.
112 full catalog SKUs / 2185 product images View catalogCatalog inventory
Featured preview lines8
Visible after filters8
Product images162
Source assets162
Plush Blind BoxesSKU LEB2B-19666Lovely Emma Hugging Series Plush Blind BoxLovely Emma Hugging Series Plush Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shopsBlind BoxesSKU LEB2B-19661EMMA Hey Zodiac Series Blind BoxEMMA Hey Zodiac Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shopsBlind BoxesSKU LEB2B-19657Emma Bunny Collector Debut Series Vol.2 Blind BoxEmma Bunny Collector Debut Series Vol.2 Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shopsBlind BoxesSKU LEB2B-19597Lovely Emma Sweet Treat Bunnles Series Blind BoxLovely Emma Sweet Treat Bunnles Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shops
Blind BoxesSKU LEB2B-19572LOVELY EMMA LUCKY No.1 Series Blind BoxLOVELY EMMA LUCKY No.1 Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shops
Blind BoxesSKU LEB2B-19541LOVELY EMMA Bear Adoption Guide SeriesLOVELY EMMA Bear Adoption Guide Series is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shops
Blind BoxesSKU LEB2B-19356LOVELY EMMA Punk Era Series Blind BoxLOVELY EMMA Punk Era Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shopsCharacter WorldsSKU LEB2B-19317EMMA Secret Forest Perfume Discovery Series Blind BoxEMMA Secret Forest Perfume Discovery Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.Buyer fit: toy retailers, gift shopsWholesale
A cleaner wholesale path for global buyers
The first response should not be a generic contact form. We collect the fields sales actually needs before quoting.
- Share market and channel Country, store type and buyer role set the right follow-up path.
- Select interested series Pick one or more product programs from the curated B2B catalog.
- Estimate quantity Cartons, cases or units are enough for first-pass MOQ guidance.
- Sales confirms terms Pricing, available stock, lead time and samples are confirmed by the team.
Request wholesale quote
Build an RFQ in under two minutes
Share market, channel and volume. Sales will follow up with wholesale terms.